Revamped new Mouawad boutique reopens at the Dubai Mall

and unveils Victoria’s Secret Fantasy Bra in Dubai

New Mouawad Boutique - Dubai Mall
New Mouawad Boutique - Dubai Mall

The latest addition to Dubai’s luxury shopping landscape is the new, ultra-sleek new Mouawad boutique, which officially reopened at The Dubai Mall on the 20th of February, 2018. A-list socialites and media experienced a heart-warming ambience at the opening brunch, with a chance to view exceptional Mouawad creations up close.

Located at the heart of the region’s largest and most-visited shopping destination, Mouawad’s new-generation boutique offers an uplifted approach to the brand, as envisioned by the company’s co-guardians, Fred, Alain, and Pascal Mouawad, since they took over the family business in 2010.

New Mouawad Boutique Reopening - Dubai Mall
Mouawad Boutique Reopening – Dubai Mall

Commenting on the dazzling event, Co-Guardian Pascal Mouawad said: “Our new boutique in Dubai aims to capture and epitomize the very essence of the brand, starting from the innovative displays and décor to the highest levels of quality and service.”

Visitors to the new Mouawad boutique can look forward to the stylish elegance of distinctive décor in the Mouawad corporate colors of grey and gold, while relishing Mouawad’s stunning bejeweled creations ― ranging from boutique items to the magnificent haute joaillerie pieces beloved of royalty and celebrities. They will also revel in the added advantage of a private VIP room to try on select pieces from the exquisite jewelry collections and Swiss-made timepieces.

New Mouawad Boutique - Dubai Mall
Mouawad – Dubai Mall Boutique – Jewelry Collections

The Champagne Nights Fantasy Bra Shimmers in Dubai! 

In addition to the welcoming atmosphere of sophistication and elegance synonymous with Mouawad, invitees were also in for a special surprise, as they witnessed first-hand the unveiling of the House’s latest masterpiece ― the 2017 Champagne Nights Fantasy Bra.

Designed exclusively by Mouawad for Victoria’s Secret, the Champagne Nights Fantasy Bra was worn by Brazilian VS Angel Lais Ribeiro during the 2017 Victoria’s Secret Fashion Show in Shanghai. Valued at US $2 million, the bra and matching belt took more than 350 hours of labor to be handset with nearly 6,000 white diamonds, yellow sapphires, and blue topazes totaling over 640 carat, all set in 18-karat yellow gold.

Mouawad has forged a solid partnership with Victoria’s Secret since 2001, and designed the Fantasy Bras ten times since then, one of which ― the 2003 Very Sexy Fantasy Bra ― was awarded a Guinness World Record as the most expensive bra ever made. Mouawad also adorned VS Angels on the runway time and time again during the yearly fashion show.


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