L’Oréal Professionnel has announced that Lebanese star Maya Diab is its new face for the Middle East. Fashion icon, singer, actress and TV presenter, Maya Diab is one of the most recognizable chic, edgy and style icons in the Arab world.
She is a trendsetter in every avant-garde look she creates which strongly resonates with L’Oréal Professionnel’s hair fashion and Parisian anchorage. Maya Diab will embody new brand initiatives and media campaigns across the region, rolling out over the next two years.
I am very happy to have teamed up with L’Oréal Professionnel.
This is a brand that represents every woman and most importantly, it is one that understands every woman’s beauty and hair needs.
I am glad to have joined a long list of International stars that have collaborated with L’Oréal Professionnel and I hope this will be a long-term relationship.
said Maya Diab.
Theresa Assi, General Manager of the Professional Products Division, L’Oréal Middle East commented,
As a singer, actress and TV personality, Maya Diab is one of the most recognizable pop icons in the Middle East today.
Her style and individuality strongly resonate with L’Oréal Professionnel and we are very proud to have her as the first Arab ambassador for the brand.
Maya is an inspiration for all Arab women with her daring style and she constantly innovates in her looks, be it fashion, makeup or hair.
Maya joins the ranks of models and mega influencers Taylor Hill, Hailey Baldwin and Alexa Chung who were all named brand ambassadors for L’Oréal Professionnel in the last two years.
In her new role, the Lebanese star will partake in several key L’Oréal Professionnel launches and media appearances:
Revive Your Blond Hair with Blondifier – Exclusive Hair Care Range!
Maya Diab will also embody L’Oréal Professionnel’s star long-lasting hair care range: Serie Expert. L’Oréal Pro will be launching the first ever professional range from Serie Expert – Blondifier dedicated to reviving the blond color and keeping it fresh without any undertones or unwanted color reflections.
The Blondifier range will be exclusively launched in GCC under Maya Diab’s signature and inspired by her iconic blond hair looks.
Color Me French – New Hair Color looks every season
Maya Diab will first be the face of L’Oréal Professionnel’s hottest hair looks of the season. Every season L’Oréal Pro and Maya will collaborate to launch new hair colors inspired by Maya’s artistic character and the brand’s Parisian roots and pioneering hair-coloring brands. Cream Blond Soda is the first of these looks launched in the GCC market and partner L’Oréal Pro salons in November 2018.
The look is a combination of mid to high tone warm and/or cool blonde that can be chosen from the wide variety of shades from Majirel and DIA, worked with a subtle or intense balayage with Low contrast creating a nice blended trendy Chic color. Cream Blond Soda is expected to be the next hit color that can be customized for every women in the Arab world.